The National Network Opposing the Militarization of Youth (NNOMY)

The branches of the U.S. military have long seen high schools as optimal recruiting grounds. Some veterans are beginning to fight the propaganda and tell students the truth about military service.

April 3, 2023 / Ruben Abrahams Brosbe / Yes! Magazine - March 20 marked the 20th anniversary of the United States’ invasion of Iraq. The war took hundreds of thousands of Iraqi lives, with some estimates of Iraqi casualties putting the number at over 1 million. More than 4,600 U.S. soldiers died in Iraq during and after the invasion, and thousands more have died by suicide. 

Meanwhile, and not coincidentally, the U.S. military is facing its worst recruitment crisis since the end of the Vietnam War. The Defense Department’s budget proposal for 2024 outlines a plan for the military to slightly cut back on its ranks, but to reach its projected numbers, it will still need to embark on a heavy recruitment push. Across the country, anti-war veterans and their allies are working together in an effort to stop the U.S. military from reaching its goal.

We Are Not Your Soldiers is a project of New York City-based nonprofit World Can’t Wait. The organization sends military veterans into schools to share honest stories of the harm they have caused and suffered. In doing so, they hope to prevent young people from signing up. 

“I wish I had somebody who told me when I was young,” says Miles Megaciph, who was stationed in Cuba and Okinawa with the U.S. Marine Corps from 1992 to 1996. “The experiences I’ve lived, as painful as they are, and as much as I don’t like to relive them, are valuable to help future adults not live those experiences,” Megaciph told me.

“We wanted to get to the people who were going to be the next recruits,” says Debra Sweet, the executive director of World Can’t Wait. When We Are Not Your Soldiers launched in 2008, the experience was often intense for veterans. “They were all fresh out of Afghanistan and Iraq,” Sweet remembers. “It was very raw, it was very hard. [It was] really hard for them to go talk to people in public about what had happened. And we learned a lot about PTSD, up close and personal, and how it was affecting people.”

January 10, 2023 / Günseli Yalcinkaya / Dazed - “I’m not the American dream, I’m more like the American nightmare,” beams the influencer known as Haylujan in a video to her 363k TikTok followers. With full-face E-girl make-up, drawn-on freckles and a rosy nose, the 20-year-old is the face of an unsettling new breed of E-girl garnering millions of views online. She posts thirst traps inside choppers and pouty selfies with assault rifles, with hashtags like #pewpew and #militarycurves. She shares cutesy unboxing compilations and make-up tutorials, Get Ready With Me videos and lip syncs. She jokes about war bunkers and plays with remote control tanks, which she overlays with sparkly filters and heart emojis.

Known in esoteric meme circles as the psy-op girl, Haylujan, also known simply as Lujan, is a self-described “psychological operations specialist” for the US Army, whose online presence has led to countless memes speculating that she is a post-ironic psy-op meant to recruit people into the US army. Lujan, who’s actually employed by the US army psy-ops division, posts countless TikToks and memes that play into this (her official website is called sikeops). “My own taxes used to psy-op me,” says one commenter. “Definitely a fed (I’m signing up for the army now)” writes another.

But Haylujan isn’t the only E-girl using Sanrio sex appeal to lure the internet’s SIMPs into the armed forces. There’s Bailey Crespo and Kayla Salinas, not to mention countless #miltok gunfluencers cropping up online. While she didn’t document her military career, influencer Bella Porch also served in the US Navy for four years before going viral on TikTok in 2020, and is arguably the blueprint for this kind of kawaii commodified fetishism in the military. An adjacent figure, Natalia Fadeev, also known as Gun Waifu, is an Israeli influencer and IDF soldier who uses waifu aesthetics and catgirl cosplay to pedal pro-Israel propaganda to her 756k followers. She poses to camera, ahegao-style, with freshly manicured nails wrapped neatly around a glock, the uWu-ification of military functioning as a cutesy distraction from the shadowy colonial context: “when they try and destroy your nation,” she writes in one caption.