Jennifer Epps -
It seems obvious to me that the Aurora, Colorado cinema shooting and the close-on-its-heels massacre at the Sikh temple make the need for gun control clear and absolute, in particular the need to renew an assault weapons ban that would have covered the assault rifle James Holmes used. I immediately signed all the gun control petitions which showed up in my inbox, such as this bipartisan one from 700 mayors. (Others are listed at the end of this article). What seems patently obvious to me, however, is not so obvious to everyone, as gun sales in Colorado spiked 41% after the shooting at the Batman screening. The gun lobby -- which is to a large extent a gun manufacturers' lobby -- is certainly not going to let reforms come easily, even though there have been 60 mass shootings in the U.S. just in the 18 months since the Arizona shooting that injured Congresswoman Gabrielle Giffords.
Though there are many factors that contribute to this insanity, surely one of the reasons reform is so difficult is the prevalence of extremely powerful gun commercials available 24/7, slickly produced by multi-national corporations. These are not ads for specific gun models per se but movies, video games, TV shows, online videos, violent songs, and yes, graphic novels and comic books, which send the message that it's a very threatening world out there, that there are people who are less-than-human who you should hate, and that the way to be strong and cool is to be proficient at violence. This is emotional, gut-level propaganda, and it works.













At least 34 corporations have vested interests, through contracts gained, in supporting the
Wendell Berry -We are no longer talking about theoretical alternatives to corporate rule. We are talking with practical urgency about an obvious need. Now the two great aims of industrialism—replacement of people by technology and concentration of wealth into the hands of a small plutocracy—seem close to fulfillment.



